Online Marketing i Kina

Hvor starter man, hvad, hvorfor og hvordan virker online marketing i Kina. Er du klar?

Som du måske har hørt en million gange før, boomer Kinas Internet. Med over 500 millioner internetbrugere, vokser behovet for nye innovative produkter og tjenester. Lige nu, nok mere end nogen sinde før, er det mulighed for at skabe en god forretning i Kina.

Men selvom internettet er et åbent sted, er det svære at komme ind på det kinesiske Internet end det lyder. Forhindringerne er mange, og kan omfatte hindringer som sprog, kultur og regeringens politik. Men vigtigst af alt, du oplever en population af internetbrugere der tænker, interagere og foretage indkøb anderledes end dem du er vant til fra Danmark.

Vores Internetmarketingydelser inkluderer:

SEO optimization Baidu and Google's network

Pay per clik (CPC) Campaign Management of Baidu and Google platforms

Chinese social media (SMM)

Search engine optimization (SEO) is where it all starts - this is the slow and demanding process that will give your website the right ranking in the Chinese search results. To help your website to achieve a higher ranking, we offer, in Chinese eyes, a review of your existing website, we will suggest changes that make your website ready to conquer China. Subsequently, we offer ongoing SEO work to promote your rankings and generate more traffic.

Search Engine Marketing (SEM) creates more traffic to your website. Whether you choose to use Baidu Tuiguang or Google Adwords, the procedure is pretty much the same. We find and evaluate the kewords that are most relevant to your business. We monitor key words for CTR (Click Through Rate) and bounce. We remove the words that do not convert and we are constantly adding new better. Ads will be structured to your specific services, and monitored accordingly. Finally, whether the goal is a successful payment, a completed contact form or page visited, we establish conversion tracking so your success can be measured.

Social Media Marketing (SMM) is about improving your brand's online presence. In China, the global social media giants like Facebook and Twitter blocked, and instead there are Chinese versions: Sina Weibo, Tencent Weibo, Renren, Kaixin, Douban etc. If you are a Chinese company, do you know them probably already know and have probably already accounts on several of them. But if you are a Danish company that wants to enter the Chinese market, we can help you to become a part of China's social media landscape, and guide you to use these platforms to your company's advantage.

Our Clients

Heidi Marie Anna Henrika Westerby,PROJECT OFFICER / INNOVATION CENTRE DENMARK, Toptalentdenmark.cn

På baggrund af Chinasofts anbefalinger for optimering af online marketing med fokus på SEO, CPC og link- building mv, er Top Talent Denmark nu i implementeringsfasen (fase 3), hvor der blandt andet er blevet oprettet en kinesisk microsite for at skabe mere trafic til den danske side studyindenmark.dk, som hedder study-in-denmark.com.cn. Microsiden er koblet op på en server i Kina for en mere effektiv dowloading tid og linker nu direkte til den danske side. Ydermere er online eksperterne nu i process med at rådgive os i forhold til link-building og de yder fuld og tilfredsstillende service i forhold til søgemaskine optimering på landingssider og CPC kampangeopbygning på både engelsk og kinesisk.